
Poof! Playing Cards
art direction

A retro twist on playing cards focuses on anxiety producing situations. Divided into four suits: work, home, travel and romance, each suit and situation is ranked based upon perceived level of anxiety produced.
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
WINNER:
60th Annual Advertising Club of Connecticut Bronze Award: Poof! Playing Cards

Designed with humor, color and the absurdity of 1950s advertising, the goal is to alleviate anxiety.