Good Girls Gone Great | Brand Identity
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Mission: To create a proactive mindset and empower women to live authentic lives. We’re a tribe with a goal to change the narrative. We celebrate courage and bravery in the face of opposition, and value progress over perfection. We’re tired of seeing identities falsely shaped by external influences. Of inequality and injustice. Actions based on the endless expectations of others. Of curated “lives” on social media affecting our perception of ourselves. Of companies and entire industries capitalizing on women’s fears and insecurities. We want to be examples for the generations that follow.
